3 thoughts on “Flowers and Gears

  1. Don Rash

    Feels more like a late ’50’s, early 60’s vibe to me.

    Whenever it’s from, it is a handsome (and fun) piece of design.

  2. Tom Conroy

    I would guess more like 1960s. PIC’s Catalog #7 was copyrighted in 1955, and it would take a while to get to #21:


    On the other hand, Benrus Watch Co. was going through an expansion phase in the early 1950s through the early 1960s, then hit trouble with competition from cheap quartz-movement watches and declared bankruptcy in 1977. So the card is for sure pre-1977, and I would guess that Benrus started shedding non-consumer subsidiaries before that; see



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